What is eCommerce photo editing? Importance, Benefits & Examples

ecommerce photo editing service

What is eCommerce photo editing?

This is the practice of altering product images for sale on an eCommerce website. It includes everything from removing background to changing colors and features of certain products. So Ecommerce photo editing is very important for online store, website or photographers.

Why is it used?

There are many reasons why eCommerce site owners opt to use photo editing on their products. For one, some products come in more than one color or size, so buyers must see what all of these items look like on a human being. Also, suppose any imperfections (such as shadows under clothing). In that case, it can be difficult for potential customers to visualize how your product will fit them without removing these elements of reality first.

The Importance of eCommerce Photo Editing & It's Benefits, Examples

How can amateurs do this themselves?

If you have the software, there are many tutorials online that can walk you through the basics of photo editing. Alternatively, some eCommerce platforms have built-in tools that make it easy to adjust your images without needing any prior experience.

benefits of ecommerce photo editing

What are the benefits of hiring a professional?

Professional photo editors have years of experience and training in altering product images. They know how to make products look their best without making them appear fake or too perfect. In addition, they can often work faster than amateurs, which is important when you’re trying to get a large number of images edited in a short period.

How much does it cost of eCommerce photo editing service?

The cost of hiring a professional photo editor varies depending on their experience and the project’s scope. Some agencies offer discounted rates for large quantities of images.

What is the importance of eCommerce photo editing?

importance of ecommerce image editing

When it comes to eCommerce, the quality of your images is everything. They are the first thing potential customers see when they visit your store, and if they are not up to par, you can lose them before they have a chance to look any further. That’s why it is so important to invest in quality photo editing services. Professional photo editors can help you make your products look their best, leading to more sales and a better reputation for your store.

Here are ten reasons why eCommerce photo editing is so important:

1. Quality images grab attention.

When potential customers are browsing the internet, they are bombarded with thousands of images every day. If your images don’t stand out, they will likely be ignored. Good photo editing can help you make your images look more interesting and eye-catching, which will increase your chances of getting noticed.

2. Quality images create a good first impression.

As mentioned above, the first thing potential customers see when they visit your store is your images. If they are not impressive, customers will assume that your products are not either and move on. Professional photo editing can help you create beautiful, high-quality images that will make a great first impression on potential buyers.

3. Quality images convey trust.

When customers see high-quality images of your products, they will subconsciously assume that you are a credible business. Poor quality images can make your store look unprofessional and untrustworthy, leading to lost sales.

4. Quality images inspire confidence.

Not only do quality images create trust, but they also inspire confidence in potential buyers. Good photo editing can make your products look more appealing and desirable, which will make customers more likely to buy them.

5. Quality images increase conversion rates.

One of the main goals of any eCommerce store is to increase its conversion rate, the percentage of visitors who buy something. Professional photo editing can help you achieve this goal by making your products look more attractive to potential buyers.

6. Quality images improve ROI.

In addition to increasing conversion rates, professional photo editing can also improve your return on investment (ROI). This is because better quality images lead to more sales, which results in a higher profit margin for your store.

7. Quality images enhance brand reputation.

A good reputation is essential for any business, and eCommerce is no exception. Professional photo editing can help you create beautiful, high-quality images that will positively reflect your brand and help you attract new customers.

8. Quality images help you stand out from the competition.

The internet is saturated with online stores, so it is important to make your store stand out from the crowd. Professional photo editing can help you create images that are not only attractive but also unique.

9. Quality images make it easier to rank higher in search results.

One of the best ways to drive traffic to your eCommerce store is through organic search (SEO (search engine optimization). The better your photos look, the easier it will be for search engines like Google to find and rank them, which means more customers finding your site organically.

10. Quality images boost customer confidence and trustworthiness.

The better your photos look, the more likely customers will have a positive shopping experience at your online store- leading them to trust you enough to buy again.

11. Quality images can increase sales without affecting your budget.

After the initial investment of having a professional photoshoot, you shouldn’t have to spend any more money getting your photos edited. However, all the other benefits listed above can be achieved by proper editing

12. You will benefit from increased exposure and publicity.

Having great photos online means that they are out there for everyone to see, which means if someone happens to think they are great, then it’s likely that they will share them on their blog or website (which is sure to drive traffic back to your store).

13. Customers will be more likely to return if they have a good experience.

Great photos can encourage customers to keep coming back to your store for future purchases, as well as referring their friends. After all, who doesn’t love drooling over pretty pictures?

14. You can show off your products in the best light possible.

Professional photo editing can help you make the most of your products by enhancing their features and making them look their best. This is especially important for items that may not be particularly visually appealing on their own, such as clothes or accessories.

What are examples of eCommerce photo editing?

eCommerce photo editing is an important part of the online shopping experience. Photos need to be clear and attractive to persuade shoppers to buy products. Here are examples of eCommerce photo editing:

Photo Background Removal

image background remove

Background removal is one of the most common types of photo editing. It is used to remove the background from a photo and replace it with a new background. This is often used to create product photos with a clean white background.

Photo Enhancement

product photo enhancement

Photo enhancement is used to improve the quality of a photo. This can include adjusting the color, brightness, contrast, and saturation levels of a photo. It can also involve removing unwanted objects or blemishes from a photo.

Photo Retouching

Jewelry photo retouching

Photo retouching is similar to photo enhancement, but it can also involve removing or adding objects to a photo. Often this will remove small distracting details from the background of a photo. This is used to draw attention away from these elements and help focus on the photo’s main subject.

Photo Stitching/Merging

eCommerce Photo Merging

Photo stitching or merging is used when one large image has been split into several smaller images because it was too big for uploading purposes. A computer will merge these photos again, so they form one larger image again. However, this process isn’t always 100% accurate, so some errors are often noticeable in merges that have been done poorly.

Photo Cropping

product photo cropping

Photo cropping is used to crop a photo to a specific size or shape. This can be used to improve a photo’s composition or make it fit better into a particular space online.

Photo Resizing

Photo resizing is used to change the physical size of a photo. This can be done to make the photo fit better into an existing layout or to save space on the server where the photo is being stored.

Photo Editing Software

Most of the above examples of photo editing can be carried out using software designed for this specific purpose. There are many different types of software available, and most eCommerce stores will have their own.

Product Drop shadow

product drop shadow

Drop shadow is used to create a shadow effect below an object in the foreground of a photo. This is often used with product photos, making them look more 3D and realistic by giving the appearance that they are sitting on top of the background rather than being flat images against a white backdrop. Drop shadows are also used in many other CTA’s online such as footers, buttons, and banners.

Product Flash

Product Flash

Flash is used in photos to create a bright area that draws attention to a particular photo part. This will often be a product or item that is being sold online, but it can also be used for many other purposes. Photos with flash are generally more eye-catching than those without. This makes them ideal for use in the main feature section of an eCommerce site homepage because they stand out from other elements on the page and make it look visually appealing.

Conclusion

As eCommerce continues to expand, likely, the demand for professionals in the eCommerce photo editing space will also grow. Although there are ways to do this yourself, hiring someone trained specifically in this area can save you time and money while increasing the quality of your products.

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