Images account for most of the average internet user’s time spent researching products, and optimize product image for a better user experience is essential. Reviews and trust are the cornerstones of every online shopping experience, so product photos should reflect the product’s quality. With the rise of online shopping, user experience has become even more important than ever before.
A poor user experience can negatively affect the success of a website, so it’s essential to optimize your product photos and the user experience of your entire site. The key is to keep it simple while optimizing images for a better user experience and containing the necessary information.
Best Way To Optimize Product Image For Your eCommerce Website
What is image optimization?
When designing a product page, you’re creating a visual representation of your company and its products. These visuals drive your website’s conversion rate and overall user experience, so it’s essential to optimize product image for a better user experience.
Why You Should Optimize Product Images
Images are one of the most effective ways to get people excited about your brand, product, or service. They can also be one of the most challenging marketing channels to optimize. As consumers, we are inundated with images daily. Combine that with the fact that images are becoming more high-quality and visually appealing every day.
Read More: How to Enhance Image Quality for eCommerce
Optimizing product images can feel like a never-ending task. From choosing the right photos to creating the perfect style sheet, there are so many different factors to consider. Here are some reasons why you should optimize your images.
Product Image Optimization to Improved website speed
The first reason you should optimize your images is that they can improve your website’s speed. This is because images take up a lot of bandwidth and make your site feel sluggish. It’s also worth remembering that images usually account for anywhere between 70-85% of traffic to most sites.
In addition to that, poor-quality images can often slow downloading times even more. Poor-quality images can often be blurry, low-resolution, or just look very outdated. Poor-quality images can also negatively affect SEO because high-quality content is what spiders use to determine the quality of a site.
Read More: How to Improve Image Quality in Photoshop?
Better browsing experience
The second reason you should optimize product image is that they can improve your website’s overall browsing experience. Browsing with pixelated images is incredibly frustrating. It is hard to focus on your website, but it can also be confusing as to what you’re seeing. The best browsing experience will come from using high-quality images.
In addition to that, images that load quickly will make your site feel faster. This can reduce confusion, make your content easier to find, and make the overall browsing experience positive.
Optimize Product Images to Improved search performance
The third reason you should optimize product image is that they can improve your search performance. When people type in a search query, they look for images before anything else. Poor-quality images often result in poor-search performance because the search spiders miss them.
This means that people will often see images instead of the content they were looking for. Images that are very low-quality can also negatively affect Google’s Rank Algorithm. In addition to that, images can also consume a lot of bandwidth. When you have a lot of images on your site, that can also contribute to slower loading times.
Images can help create a connection.
The fourth reason why you should optimize product image is that they can help create a connection with your audience. Smiling faces are incredibly powerful things. When you have an image of a smiling face on your site, it can make the person feel happier. This can help create a connection with your audience.
Product Image Optimization Techniques You Can’t Afford to Ignore
While not everyone is an image whiz, everyone can work on improving their image optimization skills. Read on for our top image optimization tips that you can’t afford to ignore.
1. Use concise and direct image names
When it comes to your image names, you need to be concise and direct. Your image names should be short and sweet. Use a naming convention that makes it easy for search engines to understand your images. With a few descriptive words and a type of keyword, you will be able to provide the search engines with a wide range of information about your images. It’s also important to remember that some search engines (like Google) may not like the use of certain words in your image names. This may cause your images to be penalized. Google has stated that they will penalize sites for “abusive or just plain weird image names.” It’s best to stay on the safe side when choosing image names.
2. Optimize your alt attributes carefully
It’s essential to optimize your alt attributes carefully since they set the tone for your image optimization strategy. The description you use for your image should match the tone of your content. For example, if you’re providing an image that shares the benefits of drinking water, you should use the alt attribute to reflect this. The words you use for the image’s alt attribute should appear in the heading of your content.
3. Choose your image dimensions and product angles wisely
An often-overlooked aspect of image optimization is the dimension of your images. It’s important to choose your dimensions wisely. The dimensions of your images should be optimized for the screen size that your visitors are viewing your images on. Do your research and find out what screen size your visitors are viewing your content. The dimensions of your images should be relevant to the screen size. If your content is displayed on a desktop computer, you should avoid using too large images for this display.
On the other hand, if you’re sharing content on a mobile device, you should use images that are relevant to this device. Mobile device users don’t have the space or the bandwidth to view large images. If your image is very large, it may incur data charges or even cause your device to crash. An image that is too small will be difficult to see and maybe cropped when posted to social media. It’s important to keep this in mind when choosing your dimensions.
4. Resize your images
You may have heard that you should never resize your images. However, this isn’t always the case. If your images are too small, it will be difficult for your readers to see them. If your images are too large, your readers will be annoyed because it’s likely that they will have to zoom in to see them. Resizing your images will allow you to optimize for both of these situations. There are many image optimizers that you can use to resize your images. They will help you resize your images and optimize the alt attributes. You’ll want to resize your images so that they are a width of 700 pixels and a height of 150 pixels.
Check Out: To Resize Your Images Claim A Free Trial
5. Choose the right image format
The right image format will depend on many factors, including the device on which your images are being viewed. You should be aware of the differences among image formats when optimizing your images. For example, GIF files are the most popular image format. GIF files are used for sharing on social media. However, GIF files are not viewed on mobile devices very often. It’s usually best to avoid using GIF files for your social media posts.
6. Optimize your thumbnails
The thumbnail is the small preview image that appears at the top of your posts. Your thumbnails must be optimized for the type of content accompanying. This will help your visitors quickly determine whether they want to click on your post or not. If your post is related to a product or service, the image you choose for the thumbnail should be related. The image you choose for the thumbnail should also appeal to your target audience. You may want to use an image of a product that your audience would find appealing. You can also use your post-click data to help guide your decision-making process.
7. Use image sitemaps
Is your content rich in images? You may want to consider implementing image sitemaps on your site. An image sitemap makes it easy for search engines to find and index your images. Image sitemaps are important for improving image optimization. Search engines like Google and Bing use image sitemaps to index your images. If a user searches for information about your products and services, the image that appears in the search results will be from your site. Image sitemaps are also helpful for improving your image optimization. You can use image sitemaps to include additional information about your images. This includes product descriptions and prices, as well as customer reviews. Image sitemaps allow you to create a more thorough and complete content marketing strategy.
8. Beware of decorative images
Decorative images, also known as “eye candy,” are images that are meant to attract attention and spark interest. They are often used to entice people to click on your content. Unfortunately, most decorative images aren’t optimized for the type of content they accompany. If a user lands on your page when visiting from a search, the image that appears in the search results may be a decorative image. This will negatively impact your image optimization. You should avoid using decorative images in your content.
9. Test your images
Image optimization is a process that you should work on gradually. A process like this is beneficial because you will be able to see immediate results when you implement these tips. This will help you to better evaluate your image optimization strategy. The best way to test your images is to take them out of your posts and put them into a folder on your computer. Open your image files and make sure that they open properly. If they don’t, your images are too large and need to be reduced in size. You should also check the dimensions of your images to make sure that they are optimized for the device that they are being viewed. Finally, you should check your images for spelling and grammar errors. This will help to ensure that your images are properly optimized for your audience.
Conclusion
Image optimization is an important aspect of every content marketing strategy. It’s one of the most important factors for attracting new customers and retaining current customers. This is why image optimization is crucial.